The PHA Group has forged a dynamic partnership with XRP Healthcare, a cutting-edge pharmaceutical and healthcare platform harnessing blockchain and AI to revolutionize healthcare access and affordability. This collaboration will see PHA develop and execute a comprehensive PR and communications strategy aimed at advancing XRP Healthcare’s global ambitions for 2025, with a series of groundbreaking announcements poised to redefine the Web3 landscape.
As the first healthcare platform built on the XRP Ledger, XRP Healthcare is at the forefront of driving financial inclusion and digital innovation through its advanced suite of Web3 services.
Founded in 2022 by father-son duo Laban and Kain Roomes, XRP Healthcare was created to bridge the gap between pioneering blockchain technology and real-world healthcare needs. A key aspect of its mission involves strengthening its presence in Africa by uniting the region’s diverse private healthcare providers through strategic mergers and acquisitions.
The PHA Group will play a vital role in XRP Healthcare’s global growth, providing strategic communications expertise to enhance the brand’s visibility across key regions, including the UK, North America, Europe, the Middle East, and Africa. This effort includes designing impactful campaigns that intersect the M&A, cryptocurrency, and healthcare sectors.
Kain Roomes, CEO and co-founder of XRP Healthcare, shared his enthusiasm for the partnership:
“Our collaboration with PHA comes at an ideal time for XRP Healthcare. We’re on the verge of unveiling transformative announcements that will not only shape the future of our company but also have far-reaching impacts on the global healthcare, blockchain, and cryptocurrency industries. PHA’s international media expertise will help us connect with broader audiences and amplify our vision.”
Rhys Merrett, Head of Technology PR at The PHA Group, also expressed excitement about the partnership:
“We are thrilled to work with Kain and Laban during such a pivotal moment for their business. This collaboration underscores our growing Web3 communications expertise, helping decentralized entities reach stakeholders and audiences beyond traditional industry channels. We’re excited to welcome XRP Healthcare into our expanding portfolio and look forward to supporting their journey toward a transformative 2025.”
